Bars We Love:: Attaboy

by Negronis Greg

Attaboy is a renowned cocktail bar located in the Lower East Side of Manhattan in New York City. The bar is known for its innovative approach to cocktail making, as well as its dedication to creating a warm and inviting atmosphere for its patrons.

Attaboy was founded in 2012 by two renowned bartenders, Sam Ross and Michael McIlroy. Ross and McIlroy were both previously bartenders at the famed Milk & Honey bar, which had closed its doors a few years prior. With the goal of creating a new kind of cocktail bar that emphasized creativity and hospitality, Ross and McIlroy decided to open Attaboy in the space that had previously housed the original Milk & Honey.

Attaboy is known for its creative and personalized approach to cocktail making. Rather than having a traditional menu, the bartenders at Attaboy work with each customer to create a bespoke cocktail based on their individual preferences. The bar also emphasizes high-quality ingredients and a focus on technique and craftsmanship in its cocktail making.

One of Attaboy's most famous drinks is the "Penicillin," which was created by Sam Ross during his time at Milk & Honey and has since become a popular drink around the world. The "Penicillin" incorporates scotch whiskey, honey, ginger, and lemon for a smoky and spicy flavor.

In addition to its acclaimed cocktail program, Attaboy is also known for its warm and welcoming atmosphere. The bar is designed to feel like a cozy living room, with comfortable seating and a relaxed ambiance that encourages conversation and connection.

If you're interested in learning more about Attaboy and its founders, you can check out the bar's website,, where you can find information about their current location and hours of operation. You can also follow Attaboy on social media, including Instagram (@attaboy134) and Facebook, where they share updates on their latest cocktails and events.

Overall, Attaboy is a beloved cocktail bar in New York City that has made a significant impact on the cocktail industry. With its personalized approach to cocktail making and focus on hospitality, the bar has become a destination for cocktail enthusiasts and hospitality professionals alike.

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