Greg has extensive experience drinking and making Negronis and one might say it could be a borderline obsession, a healthy one of course.  Greg was unknowingly introduced to the Negroni at a hotel bar in Chicago after his mother ordered the drink and describe it as too bitter.  Greg tried it and was intrigued. After a quick Google search and realizing that it only had 3 ingredients - he was hooked.  As a former “cocktail guy” Greg quickly realized that he didn’t have the energy or desire to become a mixologist.  As a man who loves the simple things in life and a good lifehack, this was the perfect drink for him. Thus the Negroni became his go-to home cocktail whether it be barrel-aged or pre-batched, or this vermouth or that. If you have thought about it or tried it, he has or will drink it.  It is with this love for the Negroni that Reed and Greg have begun a journey where they will make and taste as many variations as possible.  

Greg Larsen is a director of real estate lending at a major US Bank and is located in Tampa, FL with his wife and two young daughters. Outside of work he loves EDM and Hip Hop music, wine, cocktails, lifehacking and working out to avoid gaining any of that liquor weight.